India's favourite biscuits Parle G is the latest to bear the brunt of Goods and Services Tax (GST).
Other pocket-friendly products including Marie's pricing could be affected by the decision.
India's favourite biscuits Parle G is the latest to bear the brunt of Goods and Services Tax (GST).
To cope with a revised 18% tax on the product, Parle Products Private Ltd is planning tyo shrink the바카라 웹사이트packet as well as바카라 웹사이트raise price,바카라 웹사이트바카라 웹사이트the바카라 웹사이트Mint.
Other pocket-friendly products including Marie's pricing could be affected by the decision. Parle-G and Marie comes under the "lower-end brand" category that costs less than Rs 100 per kg.
Parle G, the glucose biscuit brand, has been a household name for almost 8 decades now. According to a바카라 웹사이트published in 2011, it was crowned as largest selling biscuit brand in not just India, but the entire world.
One of the major factors that contributed to the success of the brand was its undeterred focus on volumes segment and competitive pricing backed by strong distribution, especially in rural markets has led the rise, suggested the study.
Although it is available across multiple packs spanning Re 1 to Rs 50, top selling packs are priced at Rs4-5. An increase, even minimal, can hamper the sales.
After GST was implemented, the company initially talked about hiking prices of Parle G by March, according to a바카라 웹사이트PTI바카라 웹사이트report last year.
The report said that the company will not hike prices for SKUs (pack sizes) that costs less than Rs 10 but only reduce the number of buscuits in each pack. It however said that the reduction will mostly be one peice.
In those that cost Rs10 and above, it will increase prices by 4% on average.
The바카라 웹사이트18%바카라 웹사이트GST on biscuits % is much higher than the previous 12%, making it difficult for the companies to sustain its cheaper brands. "The decision has not impacted more premium segments of the biscuit market, it has hit the bottom end of the pyramid where Parle G operates," an offcial as quoted as saying by the paper.