When PSY released Gangnam Style in 2012, no one could have predicted how the "Korea" he sang about would slowly become intertwined with our everyday lives. From the food we eat to the skincare we use, Korean culture is leaving its mark everywhere. The global phenomenon of BTS, the Bangtan Boys, and the irresistible world of K-dramas have captivated generations, shaping cultural trends across the globe. Hallyu, or the Korean Wave, has had a profound impact on three generations, and its influence continues to grow.