Amirthaa Dairy: From Humble Beginnings To Dairy Industry Trailblazer

, founded in 1984 by R. Mohanasundaram, commenced as a humble cycle vendor with a modest capital of Rs. 750. Today, it has evolved into a thriving organization and one of the most prominent dairies in Tamil Nadu. Amirtha Dairy operates a meticulously programmed plant that adheres to stringent sanitary protocols, handling a substantial volume of milk. Notably, Amirtha Dairy holds the distinction of being the pioneering company in Tamil Nadu to exclusively introduce full-cream milk for tea shops, a remarkable achievement that has significantly contributed to its reputation.

, Joint Managing Director of Amirthaa Dairy, expressed their pride in their products, stating, “Our Amirtha Dairy products are cherished by Tamil Nadu households. A venture initiated with minimal investment by his father, Amirthaa Dairy has now achieved remarkable success, generating turnover in crores. We prioritize compliance with the regulations of the Food Safety and Standards Authority of India (FSSAI) to ensure the non-adulteration and healthfulness of our milk supply from farmers to end-users. Our unique selling proposition lies in our commitment to providing ‘Quality milk and milk products from farmer to end-user as per FSSAI norms.’”

Amirthaa Dairy라이브 바카라 product line encompasses a diverse range of dairy products, including various types of milk, curd, paneer, butter, ghee, dairy whitener, and flavored milk products. To uphold the “Promise of Freshness,” Amirthaa Dairy implements a strategic approach to minimize the supply time between receiving products from farmers and delivering them to clients, thereby preserving the cold chain. Additionally, they employ five levels of stringent quality control at various stages of the milk production process, ensuring the highest standards of quality.
Amirthaa Dairy, a fully automated PLC-controlled plant (SCADA System) engineered by milk industry experts, has a production capacity of 5 lakh liters of milk per day. The organization has integrated various technologies from milk procurement to distribution. Milk analyzers are provided at the collection points at the village level, and assigned procurement individuals calculate the milk solids. This ensures that farmers receive the correct value for their milk when they provide it to the company. These data are collected in real time for payment processing.

Throughout the seven-day bill period, Amirthaa Dairy has consistently paid its farmers directly into their bank accounts without any failures. Additionally, all milk collected from village collection centers is transported through route vehicles equipped with 40-litre cans at the chilling centers. The milk is then immediately chilled to four degrees Celsius and transported to the main dairy.

At the main dairy, the milk received from the chilling centers undergoes further evaluation prior to unloading to guarantee its quality. Only high-quality milk is unloaded and chilled to four degrees Celsius for processing in accordance with the production schedule of the desired products. The SCADA system controls all these development activities.

All finished products, including chilled products such as milk, buttermilk, curd, paneer, butter, and khova, are transferred to the cold room. Long-life products, such as skimmed milk powder, dairy whitener, flavored milk, and ghee, are stored in the ambient.

At Amirtha Dairy, all orders are processed through the company라이브 바카라 CRM portal, which is integrated into the ERP software. Chilled products are loaded into insulated reefer vehicles upon receiving orders and subsequently transported to various locations in Tamil Nadu, Kerala, Karnataka and Andhra.The company maintains a strong presence in Orissa and West Bengal and numerous other regions due to the exceptional shelf life of its products, such as skimmed milk powder, ghee, dairy whitener, flavoured milk, and milkshakes.

Amirthaa Dairy has been recognized for its successful implementation of the National Bank for Agriculture and Rural Development (NABARD) Milk Output Subsidy Scheme. In 2008, the company was awarded the title of “Best Entrepreneur of Erode District in the MSME Group.” Additionally, the company holds various accreditations, including FSSAI, AGMARK, and BIS. Furthermore, it is an ISO 9001:2015 and ISO 22000:2018 accredited entity. Currently, the company offers approximately 10 product variants and is in the process of introducing five new products in the upcoming years. Amirtha Dairy holds a market share of 60% in the commercial market and 40% in the domestic market. The company라이브 바카라 long-term objective is to achieve a domestic market share of 80-90%.

Dhayalan Mohanasundaram has personally witnessed his father라이브 바카라 remarkable journey in expanding the dairy business from its inception. He has engaged with local farmers, expanded the workforce, and implemented innovative business strategies. R.Mohanasundaram scaled it up to a Rs. 250 crore company by 2011. Under Dhayalan라이브 바카라 unwavering dedication, Amirthaa Dairy has continued to thrive and expand.Dairy had achieved an annual revenue of 485 crores and has set a target of achieving a turnover of 1000 crores by 2028.Since joining the family business in 2011, Dhayalan has implemented numerous techniques in critical business domains, complemented by his team of experts. Under his leadership, the Amirtha business acquired a state-of-the-art facility in 2017, which is fully automated. This automated facility processes 5 lakh liters of milk per day and produces other value-added products.

Today, under the guidance of Dhayalan, Amirtha Dairy is associated with 15,000 farmers. The company procures approximately 2.5 lakh liters of milk daily through its 12 chilling centers and 1500+ collection centers. The collected milk is transported to the main plant for processing, which is handled by 700 well-trained staff. The finished products are then distributed through refrigerated vehicles to 450 dealers and 15000+ retailers across the states. Additionally, long-shelf-life products such as Skimmed Milk Powder, Dairy Whitener, Milkshakes and Ghee are also marketed and sold throughout India.

To successfully grow a business and manage a growing employee base, it is crucial to strike a balance between pragmatism and compassion. Dhayalan, along with his experienced team at Amirthaa, recognized the need to empower employees and communities by addressing their financial needs at times. Therefore, they established the “Amirthaa Dairy Employee라이브 바카라 Co-operative Thrift and Credit Society” to provide these services.