Avneesh Gupta, Vice President TQM and Engineering & Projects, Tata Steel said: “It is indeed a proud moment for all of us in Tata Steel. Our Quality journey has been in progress for the last three decades and we have embedded the culture of continuous improvement. Tata Steel is observing November as Quality Month. The theme for the Quality Month 2021 is “GenQ: Next Generation of Quality”. The theme focuses on the next Generation Quality, to perfect the balance between people, processes and technology.