The selective butchering of 26 Hindu men in front of the eyes of their women and children at the Baisaran Maidan near Pahalgam on April 22, 2025, is a terrible tragedy, and one that demands harsh retaliation. Much has already been written—both sensible and nonsensical—on the incident, and will not bear repetition here. Despite the enormity of the incident, it is useful to recall that the selective targeting of Hindus is far from unprecedented in the 35 years of the Pakistan-backed Islamist jihad in Jammu & Kashmir (J&K). Indeed, the movement commenced with the selective targeting of Hindus in 1988, provoking the flight of about 100,000 Kashmiri Pandits from the Valley through 1989-90. Hindus and other minorities, frequently selectively targeted, have been a significant proportion of the 15,290 civilian fatalities inflicted in the state by terrorists from 1988 till April 24, 2025 (South Asia Terrorism Portal data).