Kerala Labour Minister V Sivankutty demanded a detailed report on the incident. He condemned the mistreatment, stating that such acts should never occur and assured that strict action would be taken against those responsible.
Disturbing footage has surfaced online, revealing severe and inhumane abuse inflicted on workers at Hindustan Power Links, a marketing firm in Kochi, Kerala, operating under the name Keltra Marketing. The shocking video, which has gone viral on social media, exposes the horrific mistreatment carried out under the guise of “motivational punishment” for not meeting sales targets.
Multiple media reports claim that employees were subjected to brutal and degrading actions allegedly orchestrated by the company라이브 바카라 management. These included being paraded with belts tied around their necks like animals, forced to drink water from bowls on the floor, made to remove their pants and touch each other라이브 바카라 private parts, having salt shoved into their mouths as punishment, and being forced to lick coins off the floor while imitating a dog urinating in the corners of a room.
A report in a Malayalam publication, Mathrubhumi, claims that these horrific acts were carried out routinely for those who failed to meet the daily sales quota. Workers were warned of dire consequences if they resisted or protested. The perpetrators reportedly justified the abuse as a method to “encourage” staff to perform better the next day.
Victims, many of whom were promised salaries between Rs 6,000 to Rs 8,000, promotions and incentives, remained silent for fear of retaliation. One employee eventually broke the silence, leading to public outrage and intervention by state authorities.
Government Reacts
Kerala Labour Minister V Sivankutty demanded a detailed report on the incident. He condemned the mistreatment, stating that such acts should never occur and assured that strict action would be taken against those responsible. The minister also highlighted that harassment of any kind will not be tolerated in the state. “I have ordered a probe into the incident and instructed the district Labour officer to submit a report in connection with the incident after carrying out a probe,” he told the media.
The branch located on Kaloor Janatha Road in Kochi was the site of the latest abuse. The company, which has been operational in Kaloor for over 20 years, allegedly confiscated employees’ mobile phones to prevent any leaks or exposure of the ongoing mistreatment.
A PTI report claimed that the individual featured in the video has now come forward, claiming that the footage was fabricated. He alleges that the video was shot months ago amid an internal conflict between managers and has since been edited and circulated with malicious intent as part of a personal vendetta.
“I am still working in the firm… these visuals were from some months ago forcefully taken by a person who was working as the manager of the institution then. He was later asked to quit by the management and he is now using the visuals to tarnish the owner of the firm,” he claimed. According to PTI, he also gave the same statement to police and the labour department officials.
The management of Hindustan Power Links, which Keltro represents, has categorically denied all accusations of labour harassment, stating that the company adheres to all legal requirements and provides proper employee benefits. They further clarified that Keltro acts only as an agent of Hindustan Power Links and is not directly accountable for the claims made in the video.