Indian Premier League media rights sold for record-breaking amount as BCCI's T20 cricket league becomes even richer.
Finally! The Board of Control for Cricket in India (BCCI) on Tuesday revealed the winners of the IPL바카라 웹사이트media rights e-auction after three days of action.바카라 웹사이트And the big winners are Disney-owned Star India바카라 웹사이트and Viacom18-Reliance. (More Cricket News)
Jay Shah, the BCCI secretary, took to Twitter to바카라 웹사이트confirm the winners. He wrote: "I am thrilled to바카라 웹사이트announce that STAR INDIA wins India TV rights바카라 웹사이트with their bid of Rs 23,575 crores. The bid is a바카라 웹사이트direct testimony to the BCCI라이브 바카라 organizational바카라 웹사이트capabilities despite two pandemic years."
India TV rights is the top package (A). Star India바카라 웹사이트will now have the Indian sub-continent exclusive바카라 웹사이트TV (broadcast) rights. The BCCI had set the base price for the TV rights for the Indian sub-continent바카라 웹사이트at Rs 49 crore per game.
Meaning, Star India doled out Rs 57.50 cr per바카라 웹사이트match to retain바카라 웹사이트IPL TV rights for the Indian subcontinent.
Walt Disney released a statement saying it "made disciplined bids with a focus on long-term value. We chose not to proceed with the digital rights given the price required to secure that package."
"IPL is an important component of our portfolio of television channels in India, providing an incredible opportunity for us to showcase The Walt Disney Company라이브 바카라 powerful global brands and iconic storytelling, as well as Disney Star라이브 바카라 impressive collection of local original content, to millions of viewers in India."
Also revealing Viacom18's winning bid for Category B, Shah said that "India has seen a바카라 웹사이트digital revolution & the sector has endless바카라 웹사이트potential. The digital landscape has changed the바카라 웹사이트way cricket is watched. It has been a big factor in바카라 웹사이트the growth of the game & the Digital India vision."
Viacom18 - backed by Indian billionaire Mukesh Ambani - secured the streaming/ digital rights for바카라 웹사이트Rs 23,758 cr. The base price for the digital rights바카라 웹사이트for the Indian sub-continent was set at Rs 33 crore바카라 웹사이트per game.
Category C, which is for 18 selected games in each바카라 웹사이트season for digital, also goes to Viacom18-Reliance바카라 웹사이트for Rs바카라 웹사이트3,257.52 cr (Rs 33.24 cr per match for 98바카라 웹사이트matches). The base price for this 18-match was Rs바카라 웹사이트11 crore per game.
Category D was sold for Rs 1324 crore to Viacom18 and Times Internet. This category covers바카라 웹사이트all games and will be for combined TV and digital rights for overseas. The base price was INR 3 crore per game.바카라 웹사이트Regions for Viacom-Reliance바카라 웹사이트-- Australia and New Zealand, the UK, and South Africa;바카라 웹사이트Regions for Times Internet -- the Middle East, and the USA.
This auction is for the next five-year cycle (2023 to 2027).
It's worth noting that for the first time, the BCCI had split the IPL's TV and digital rights.
Launched in 2008, IPL not only became BCCI's cash cow but also emerged as the world's premier cricket league. Its emergence spawned in a spurt of many T20 leagues sponsored and run by different cricket boards. But none come closer to it, in every aspect - from glitterati to participation.
No doubt, the world's premier T20 cricket league is now among the highest-ranked sport leagues, alongside the National Football League (American football) in the US and the English Premier League.
In its latest edition, one of the two debutant teams -- Gujarat Titans -- have won the title thus effectively killing the argument that the increase in the teams and games will dilute the quality of cricket.
It's safe to assume that it's only becoming bigger.