The annuities sector, once reliant on actuarial tables and traditional underwriting, has evolved into a technologically driven environment where data analytics and machine learning play important roles in decision-making. As companies aim to provide reliable retirement income while preserving profitability, many industry leaders have turned to advanced analytics to improve both pricing and risk management. In the words of Jegatheeswari Perumalsamy, “The insurance world is no longer content with broad demographic assumptions; we want insights that align with the unique realities faced by policyholders.” Her perspective underlines the search for more personalized approaches, especially in a market where economic conditions and consumer expectations fluctuate rapidly.