In the current business environment, customer loyalty is one of the key factors that most organizations consider to prioritize because it is cheaper to keep the existing customer than to acquire a new one. As companies look for strategies to prevent customer attrition, predictive modeling has become a useful technique. These models help to define customers who can potentially leave and organizations can use this information to create effective retention plans. Due to this, companies can easily identify the potential customers who are likely to churn, and by so doing, allocate their resources to the right segment, market to the right audience, and ultimately increase profitability. Customer retention refers to a company라이브 바카라 ability to turn customers into repeat buyers and prevent them from switching to a competitor. It indicates whether your product and the quality of your service please your existing customers. It is also the lifeblood of most subscription-based companies and service providers. Customer retention strategies are the processes and initiatives businesses put in place to build customer loyalty and improve customer lifetime value.