Amaltas is revolutionizing fine jewellery in India by merging luxury with sustainability and transparency. Founded in 2024 by Sheetika Tandon and Yasha Singh, the brand is dedicated to making high-quality, certified lab-grown diamond jewellery both accessible and ethical. With a bold digital-first approach, Amaltas empowers customers through education, customization, and a seamless online experience. By bridging the gap between exclusivity and attainability, Amaltas is not just selling jewellery, it라이브 바카라 shaping a movement towards informed, confident, and conscious luxury.
As Amaltas embarks on this exciting journey, Sheetika Tandon and Yasha Singh share their journey and provide detailed insights into the brand라이브 바카라 expansion strategy in an exclusive interview.
Q: What led to the creation of Amaltas Jewels, and why focus on lab-grown diamonds?
Amaltas was born from a personal experience that exposed the challenges of buying diamonds. Our mother saved for years to purchase a 1-carat diamond ring, believing it to be a valuable investment. However, when we examined it, we discovered it lacked certification from a trusted authority. Further research revealed that nearly 48% of jewelry buyers in India face similar issues due to a lack of awareness and standardized verification.
Beyond authenticity concerns, we also realized that diamonds remain out of reach for most Indians, with only a small percentage owning diamond jewelry. This exclusivity contradicted the idea of diamonds as symbols of love and achievement. We wanted to change this.
Amaltas was founded with a mission—to make diamonds more accessible, ethical, and transparent. By working with certified lab-grown diamonds, we offer the same brilliance and luxury as mined diamonds but in a more sustainable and affordable way.
Q: How has your background influenced Amaltas’ values and designs?
Amaltas is a blend of our personal and professional passions. My background (Sheetika) in sustainability and branding, combined with my expertise in plastic technology, shaped my understanding of innovative materials. Yasha, having grown up in an entrepreneurial family, brought strategic expertise from consulting.
As ISB graduates, we saw an opportunity to position Amaltas not just as a brand but as a movement—one that merges sustainability with luxury while maintaining trust and craftsmanship.
Q: How do lab-grown diamonds compare to mined diamonds in terms of quality and value?
Lab-grown diamonds are chemically, physically, and optically identical to mined diamonds. They have the same hardness, brilliance, and fire, as confirmed by leading gemological institutes like IGI and GIA. The key difference lies in their origin—lab-grown diamonds are created in controlled environments using advanced technology, eliminating the environmental and ethical concerns associated with mining.
Value-wise, lab-grown diamonds offer a significant advantage. Traditional mined diamonds are often marked up due to middlemen, mining costs, and artificial scarcity. Lab-grown diamonds, on the other hand, bypass these factors, making high-quality diamonds more affordable for consumers.
Q: What are the biggest misconceptions about lab-grown diamonds?
One of the biggest misconceptions is that lab-grown diamonds are “fake” or inferior to mined diamonds. This is far from the truth. Unlike cubic zirconia or moissanite, which are diamond simulants, lab-grown diamonds have the same atomic structure as natural diamonds.
Another myth is that lab-grown diamonds have no resale value. While the resale market for lab-grown diamonds is still developing, it is evolving rapidly as consumer demand grows. Given that mined diamonds also depreciate significantly when resold, this concern is often overstated.
Q: Sustainability is a core value at Amaltas. How does lab-grown diamond production align with this principle?
Sustainability is at the heart of Amaltas. Traditional diamond mining is linked to deforestation, water pollution, and carbon emissions. In contrast, lab-grown diamonds significantly reduce environmental impact. Many modern labs use renewable energy and water-recycling technologies, further minimizing their footprint.
At Amaltas, we go beyond sourcing sustainable diamonds. We use recycled gold, eco-friendly packaging, and work with ethical manufacturing partners to ensure every piece we create aligns with our sustainability goals.
Q: What challenges did you face in introducing lab-grown diamonds in the Indian market?
The biggest challenge was shifting consumer perception. In India, natural diamonds are deeply ingrained in cultural traditions, often seen as a generational investment. Convincing customers that lab-grown diamonds offer the same beauty and longevity required extensive education.
We focused on transparency—providing scientific backing, certification details, and real-time comparisons to build trust. Partnering with influencers, industry experts, and sustainability advocates also helped us drive awareness and credibility.
Q: How do you ensure the authenticity and quality of Amaltas diamonds?
Every Amaltas diamond is certified by leading gemological labs, such as IGI (International Gemological Institute) and GIA (Gemological Institute of America). We follow strict quality control processes, ensuring that each diamond meets high standards in cut, clarity, color, and carat weight.
Additionally, our customers receive detailed certification with each purchase, outlining the diamond라이브 바카라 properties and verifying its authenticity. Transparency is non-negotiable for us.
Q: What makes Amaltas different from other lab-grown diamond brands?
Several factors set Amaltas apart:
Uncompromising Quality – We source only the highest-grade lab-grown diamonds, ensuring precision cuts and optimal brilliance.
Sustainability Commitment – Beyond our diamonds, we use recycled metals, ethical sourcing practices, and eco-conscious packaging.
Affordable Luxury – Our pricing ensures that customers can own premium-quality diamonds without inflated markups.
Transparency and Education – We believe in empowering customers with knowledge, so they make informed decisions.
Q: How has the reception been so far? Have consumer preferences shifted toward lab-grown diamonds?
The response has been overwhelmingly positive. Today라이브 바카라 consumers—especially millennials and Gen Z—are more conscious about sustainability and ethical sourcing. Many are excited about lab-grown diamonds because they offer a guilt-free way to enjoy luxury without harming the environment.
We’ve seen a strong demand for engagement rings, daily-wear pieces, and customizable designs. Customers appreciate the affordability and transparency that Amaltas offers, making lab-grown diamonds a preferred choice.
Q: What are your future plans for Amaltas?
Our vision is to make sustainable luxury mainstream. We are expanding our product line to include more intricate designs, bespoke jewelry services, and even bridal collections. We also plan to open experience centers where customers can learn more about lab-grown diamonds firsthand.
Education remains a key focus. We aim to collaborate with designers, sustainability advocates, and institutions to spread awareness about lab-grown diamonds and responsible jewelry choices.
Q: Any advice for consumers looking to buy their first lab-grown diamond?
Absolutely! Here are some key tips:
Check Certification – Ensure your diamond comes with IGI or GIA certification for authenticity.
Understand the 4 Cs – Cut, Clarity, Color, and Carat are crucial in determining quality.
Research the Brand – Choose brands that prioritize transparency, ethical sourcing, and sustainability.
Buy What You Love – Jewelry should be an extension of your style and values. Pick designs that resonate with you!
Q: What message do you want to leave with readers about Amaltas and the future of diamonds?
Diamonds symbolize love, strength, and legacy—but they shouldn’t come at an ethical or financial cost. At Amaltas, we’re here to prove that luxury and responsibility can coexist. By choosing lab-grown diamonds, you’re not just buying jewelry—you’re investing in a future that values sustainability, accessibility, and transparency.
The future of diamonds is evolving, and we invite everyone to be part of this exciting journey. Whether it라이브 바카라 your first diamond or a cherished addition to your collection, we’re here to make it a meaningful and responsible choice.
