Spokesperson: Sachin Madhusoodanan, Co-Founder and COO of Y Play Z
In a market where skincare for kids and teens is often overlooked, Y Play Z is pioneering a new approach that's gentle, effective, and fun. Founded on the principle that young skin deserves specialized care, Y Play Z is redefining the skincare landscape in India. With a focus on safety, accessibility, and education, this innovative brand is empowering kids, teens, and their families to take control of their skincare routines. Through its digital-first strategy and engaging content, Y Play Z is making skincare a enjoyable and inclusive experience for the next generation. As the brand continues to grow and expand its offerings, its mission remains clear: to provide young skin with the care it deserves
1. What role do you think innovation and technology will play in shaping the future of the skincare industry in India?
Response: Innovation and technology are set to revolutionize the skincare industry in India by making solutions more personalized and accessible. AI-driven insights and social media help us connect meaningfully with consumers, building trust and empowering informed choices. Through e-commerce, brands like us are now able to bring quality skincare to smaller towns, breaking myths and addressing diverse needs. The rise of clean beauty and sustainable practices is another big trend, driven by consumer demand for transparency and eco-consciousness. Ultimately, the brands that blend innovation with cultural relevance will lead the charge in shaping the future of skincare.
2. How do you plan to expand Y Play Z's product offerings and distribution channels in the next 2-3 years?
Over the next 2-3 years, we aim to diversify our product range with targeted skincare solutions like sunscreen, acne-care, and hydration products, along with exploring related categories such as haircare and personal hygiene, all driven by customer feedback. On the distribution front, we'll enhance our e-commerce presence through major platforms and D2C channels, focusing on expanding into tier 2 and 3 cities via regional partners and digital marketing. For offline growth, we plan to collaborate with retail chains, pharmacies, and specialty stores, while also exploring international markets with similar demographics. Our goal is to create a comprehensive, accessible, and innovative skincare ecosystem that empowers kids, teens, and their families.
3. What strategies have you employed to grow Y Play Z since its launch in November, and what are your projections for the brand's growth in the next year?
Since launching in November 2024, we've built a strong foundation for Y Play Z by creating a science-backed, safe product line tailored to kids and teens. Our digital-first strategy leverages social media and influencer partnerships to raise awareness and educate young consumers and parents, using engaging content, gamified campaigns, and educational tools to position Y Play Z as a trusted and fun skincare brand.
In terms of distribution, we’ve prioritized a strong D2C presence through our website and collaborations with major e-commerce platforms. Early success has also come from tapping into tier 2 and 3 cities, where the demand for quality yet accessible skincare is growing.
For the next year, we project 30-40% growth, driven by our strategic initiatives aimed for the year. With a focus on innovation and inclusivity, we’re confident Y Play Z will continue to redefine skincare for the next generation.
4. How do you think your experience living and working abroad has influenced your approach to building a brand in India?
Living and working abroad exposed me to diverse markets, consumer behaviours, and business practices, which have deeply influenced my approach to building Y Play Z. I’ve seen firsthand how developed markets prioritize innovation, personalization, product efficacy and integrity, and I’ve incorporated these elements into Y Play Z라이브 바카라 foundation.
Understanding global trends has helped me anticipate the growing demand for safe, science-backed skincare for kids and teens in India—an often-overlooked category. At the same time, I’ve learned the importance of adapting global best practices to local contexts, ensuring our brand resonates with India라이브 바카라 diverse demographics and cultural nuances.
Ultimately, my global experience allows me to combine forward-thinking strategies with a deep understanding of India라이브 바카라 unique market needs, helping Y Play Z redefine skincare for the next generation.
5. What inspired you to transition from a successful entrepreneurial career in the Middle East to launching a skincare brand, Y Play Z, in India?
After my entrepreneurial journey in the Middle East, I was inspired to create something impactful in India, a vibrant and diverse market. The idea for Y Play Z stemmed from realizing that kids and teens, with their unique skincare needs, are often overlooked by traditional brands a gap Vidya (co-founder) and I noticed through our experiences with our children. Exposure to advanced markets highlighted the need for personalized, science-driven solutions in India, where parents seek holistic wellness but lack tailored, engaging skincare options for their kids.
Foreign markets take this segment seriously and that is through years of awareness and education to the young consumer segment and their parents.
India라이브 바카라 booming D2C and e-commerce space also excited me. I wanted to leverage my international experience to build a digital-first brand that combines global best practices with local insights, making skincare accessible, fun, and educational for the next generation.
Launching Y Play Z is not just a business endeavour—it라이브 바카라 a mission to empower kids, teens, and their families with safe, effective, and inclusive skincare solutions. It라이브 바카라 incredibly rewarding to bring my global expertise back home and contribute to an industry poised for tremendous growth.
6. What sets Y Play Z apart from other skincare brands in the Indian market, and how do you plan to maintain this competitive edge?
Y Play Z isn’t just a skincare brand—it라이브 바카라 a movement to redefine how kids and teens approach self-care in India. What sets us apart is our focus on this underserved demographic, combined with our mission to make skincare gentle, fun, and empowering.
Unlike most brands that adapt adult skincare products for younger users, our formulations are designed specifically for the unique needs of growing, sensitive skin. We’ve prioritized kids and teen safe, allergen-free ingredients and use innovation to create products that kids and parents can trust.
Beyond the products, Y Play Z is about creating an experience. We integrate engaging content to make skincare approachable and exciting for young consumers. This connection helps us build a bond with families, fostering a lifelong habit of self-care.
To sustain our edge, we’ll continue evolving with our consumers—expanding into new categories, adopting sustainable practices, and listening to what kids and teens truly need. At Y Play Z, it라이브 바카라 about building a brand that grows with the next generation.
7. Anything else you would like to add
In India, the importance of skincare for kids and teens is still emerging, with many unaware that adult skincare products, with their higher ingredient concentrations, can harm young, sensitive skin. Just as we carefully choose food to support children라이브 바카라 growth, their skincare needs specific attention. In developed markets, this is well-recognized, but in India, it remains a new concept. At Y Play Z, we aim to shift this perception by offering gentle, safe, and effective products tailored to young skin, free from harmful chemicals and high concentrations found in adult formulations.
Just as adults have a self-care routine, kids should develop one early to promote healthy skin and instill personal responsibility. At Y Play Z, we make this experience fun and personalized, helping kids and teens embrace it easily. By teaching the importance of skincare early, we’re fostering lifelong habits that benefit their health and well-being. This global trend is gaining recognition, and we’re proud to introduce it in India with safe, engaging, and educational skincare solutions.
