Loyalty programs are a powerful marketing tool for encouraging repeat business. However, managing these loyalty programs is no small task. They must effectively engage customers through rewards and discounts while integrating directly and seamlessly into a company라이브 바카라 regular operations. Unfortunately, all too often, these programs end up being overly complex, offer limited discount options, and fail to deliver meaningful rewards, ultimately resulting in fragmented experiences that drive customers away.
Addressing this issue in the travel industry is Falguni Mehrotra. As a product manager at Expedia, she라이브 바카라 created travel packages with tailored rewards and discounts for the brand라이브 바카라 millions of customers. These initiatives have helped businesses deliver high-quality traveling experiences, build stronger connections with their clients, and boost their revenue.
Transforming Loyalty Programs
In 2022, shortly after joining Expedia, Mehrotra took on a major project for one of the company라이브 바카라 key partners: Walmart. The retail conglomerate was looking to revamp its Walmart+ travel benefits by offering customized rewards and more comprehensive loyalty programs for its paid members.
Although programs like these had become a higher priority after the COVID-19 pandemic as the travel industry worked to rebuild customer loyalty, many existing programs faced multiple challenges in meeting user expectations. According to surveys conducted in 2023, only found these programs valuable, citing a lack of personalized rewards and limited discount options as key issues.
Mehrotra라이브 바카라 solution was the development of the , a customizable framework that allows companies to launch custom loyalty packages without building their own infrastructure. This connected Walmart to Expedia라이브 바카라 wider network of partners across different lines of business, including Alaska Airlines and fintech platform SoFi. Under this system, companies could create bundled travel deals, combining services such as flights, hotels, and car rentals into attractive packages tailored to different user profiles — making loyalty programs more appealing and versatile.
A key feature that Mehrotra developed for this template was an earn-and-burn point system, which allowed users to accumulate points and redeem them for discounts on specific products and future bookings. The system not only drove customer engagement through repeated bookings but also allowed companies to align rewards with the profitability of different services. For example, businesses with high profit margins (like hotels) could offer more points, while airlines (which ) would offer fewer. This balance helped businesses meet their financial goals while delivering valuable rewards to their customers.
Additionally, Mehrotra designed an accessible, user-friendly interface for the template. The final design allowed travelers to view their active rewards, keep track of their points, and explore ongoing promotions and discounts — making it simpler for them to take full advantage of the program without feeling overwhelmed.
Within a year of implementing the White Label Template, Walmart saw a 60% boost in partner acquisitions and a 50% increase in revenue from the earn-and-burn point system, which led to new partnerships with co-branded credit card companies and suppliers. Meanwhile, Expedia experienced a 78% rise in package booking revenue, driving $2 billion in gross booking value.
Through this platform, Mehrotra enabled Walmart and other Expedia partners to offer quality loyalty programs that not only catered directly to customer needs but supported long-term growth across the travel industry.
Mehrotra라이브 바카라 Impact on the Industry
Falguni Mehrotra라이브 바카라 impact is most evident through her two biggest achievements. Her White Label Template brought a much-needed facelift to travel loyalty programs, enabling a remarkable increase in partner acquisitions and revenue for Walmart while increasing annual gross booking value and package booking revenue for Expedia. Her earn-and-burn point system created dynamic reward structures based on service margins, enabling companies to offer personalized rewards across different travel services while maintaining profitability. This system has established new industry standards for loyalty program design, driving significant improvements in customer engagement and retention while setting a higher standard for future programs.
Beyond her technical achievements, Mehrotra has been an active advocate for women in tech, striving to close the gender gap in the industry. She라이브 바카라 shared her industry experience and career insights at in 2023 and 2024, judged prestigious awards like the Globee Awards, and led learning sessions for female employees at Expedia.
For her advocacy and mentorship initiatives, Mehrotra has earned widespread recognition, including a and being named Women in Tech라이브 바카라 Product Management Leader of the Year. Finally, her work is having a significant impact across the travel sector, with competitors expanding their business in travel programs to follow in Expedia라이브 바카라 footsteps, increase loyalty with customers, and provide better service.
Through her innovations, is reshaping the role of loyalty programs in the travel industry. With initiatives like the White Label Template, she라이브 바카라 helped companies deliver custom benefits, keep users engaged, and boost revenue, showing how businesses can strike the right balance between meeting financial goals and creating valuable and seamless experiences for their customers.
