As screen time among children reaches exceptional levels, the concern for the digital consumption has taken center stage. From concerns regarding extreme social media usage to the risks of online exploitation, parents today are facing multiple challenges in trying to manage their children's digital lives. Recently in Chennai, in order to address this challenge, actor R. Madhavan has stepped into an all new role now that goes beyond cinema – as Strategic Partner & Stakeholder of Parent Geenee – and has aligned himself with the digital parenting movement.
R. Madhavan is known for his roles in different movies in Kollywood and Bollywood and has now joined hands with a U.S.-based startup venture that recently launched their parental control app that has been designed to help parents monitor and control their children라이브 바카라 digital usage. His involvement, not just as a stakeholder but also as a strategic partner, signals a growing acknowledgment of the need for digital oversight tools in modern Indian households.
In India, children spend an average of 4–5 hours daily on screens. According to a 2023 study by IAMAI, over 50% of 10 to 17 year-olds have social media accounts, and many access platforms that are not age appropriate. Additionally, cases of cyberbullying, exposure to inappropriate content, and online gaming addiction are on the rise, raising alarms among parents and educators alike.
The pandemic-induced digital shift has further complicated matters as young children also got devices in their hands on the pretext of online classes. Today, online education has blurred the lines between academic screen time and recreational browsing and many parents struggle to set clear boundaries. While some opt for manual monitoring, others are turning to technology-driven solutions for structured oversight.
For Madhavan, this new venture is personal. As a father, he recognizes both the advantages and challenges that technology brings into children's lives. While acknowledging that digital devices are an integral part of modern life, he also emphasizes the need for moderation and responsible usage. He believes that guiding children toward a balanced digital experience—rather than imposing outright restrictions—is key to navigating the complexities of parenting in the digital age. In this context, he sees the role of technology not as a barrier, but as a means to develop healthier digital habits among young users.
Parent Geenee was founded by Sasi Naga and Hari Gadiraju. The core team also includes Guinness Record Holder & Arjuna Awardee, Kutraleeshwaran V who is Partner & CIO and Raj Rongala as Partner and COO. They were all present at the launch.
Today, digital parenting requires a change from traditional monitoring methods to a more structured, adaptive approach. Strategies such as creating screen-free zones, promoting open discussions about online behavior, and encouraging offline activities can benefit the children in developing healthier online habits. Now a days, parents are relying on tech-based platforms, not as surveillance tools but as enablers to guide their children toward responsible internet use.
Sasi Naga, the Founder & Chairman of Parent Geenee says, “In simple words, Parent Geenee is a mobile app for digital safety and control for the kids that can be used by the parents based on location.”
As discussions around children라이브 바카라 screen time and online safety continue to gain momentum, one thing is clear—digital parenting is no longer a passive responsibility. It requires active participation, awareness, and adaptability. The challenge for parents is not just about restricting access but fostering an environment where children can benefit from technology without falling into its pitfalls. This was also stressed by mental health advocate, Dr. C. Ramasubramanian, who was a special invitee.
As Madhavan puts it, “Parenting in the digital era is about equipping our children with the right habits and tools so they can make responsible choices as they grow.”
With growing awareness and evolving solutions, parents today have more resources than ever to navigate the digital landscape alongside their children. Moving forward, the focus must shift from fear-based restrictions to empowering families with the knowledge and strategies needed to create a balanced and secure digital future.
The Parent Geenee app is now available on iOS and the android version will be out shortly.
