WATCH | GI Tagged Pochampally Ikkat
Sponsored | In the village of Pochampally, Telangana, an ancient craft is brought to life. Pochampally ikkat, as intricate as it is timeless, is worn with pride—not just as fashion but as a celebration of its cultural heritage. Each weave tells a story of tradition, where art and craftsmanship meet to create beauty that stands the test of time.